haku: @freeterm MARKETINGSTRATEGIE, KONKURRENZ, / yhteensä: 4
viite: 2 / 4
| Tekijä: | Parkinson, S. |
| Otsikko: | Relating strategy to structure in marketing performance (Marketingplanung) |
| Lehti: | Manager Update
1994 : WINTER, VOL. 6:2, p. 10-20 |
| Asiasana: | |
| Vapaa asiasana: | MARKETINGSTRATEGIE, KONKURRENZ, QUALITÄTSPOLITIK |
| Kieli: | eng |
| Tiivistelmä: | Having a winning strategy is often not enough. To succeed, an organization must also be capable of developing the right structure to implement the strategy. This demands that close attention be paid to the organization within which the strategy is planned and implemented. This article looks at 4 different articles that have recently addressed this area. |
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