haku: @author Walker, O. C. Jr. / yhteensä: 4
viite: 2 / 4
| Tekijä: | Mullins, J. W. Walker, O. C. Jr. |
| Otsikko: | Competency, prior performance, opportunity framing, and competitive response : Exploring some behavioral decision theory perspectives. |
| Lehti: | Marketing Letters
1996 : MAR, VOL. 7:2, p. 147-162 |
| Asiasana: | COMPETITION DECISION MAKING MANAGEMENT STRATEGY |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA