haku: @freeterm MARKETINGSTRATEGIE, KONKURRENZ / yhteensä: 4
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| Tekijä: | Slater, S. F. |
| Otsikko: | The challenge of sustaining competitive advantage (Produktlebenszyklus, Marketingplanung) |
| Lehti: | Industrial Marketing Management
1996 : JAN, VOL. 25:1, p. 79-86 |
| Asiasana: | |
| Vapaa asiasana: | MARKETINGSTRATEGIE, KONKURRENZ |
| Kieli: | eng |
| Tiivistelmä: | This article describes how the requirements for sustainable competitive advantage differ depending on the change cycle that characterizes markets. It offers guidelines for evaluating a business's competitive position and describes how organizations in different market environments utilize capabilities such as quality, service, speed, and market driven learning to achieve competitive advantage. |
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