haku: @freeterm INFORMATIK, EDV-VERBUNDANLAGE, / yhteensä: 4
viite: 3 / 4
| Tekijä: | Pietrucha, B. |
| Otsikko: | A tale of three Web sites |
| Lehti: | Journal of Business Strategy
1996 : JAN-FEB, VOL. 17:1, p. 28-33 |
| Asiasana: | |
| Vapaa asiasana: | INFORMATIK, EDV-VERBUNDANLAGE, UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE, WERBUNG |
| Kieli: | eng |
| Tiivistelmä: | What is the strategy for designing, developing, building, and operating a Web site? Before you brush off the Web as an electronic variation of hula hoop, take a look at what different organizations such as Chevron Corporation, Virtual Vineyards, and Amnesty International have accomplished on the Web, each with its own purpose and individual strategy for achieving its goal. These three Web sites stand out as examples of what can be done on-line (marketing and selling a product , creating an image, and generating awareness) through careful strategic planning and implementation. |
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