haku: @author Villas-Boas, J. M. / yhteensä: 4
viite: 4 / 4
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| Tekijä: | Lal, R. Villas-Boas, J. M. |
| Otsikko: | Exclusive dealing and price promotions |
| Lehti: | Journal of Business
1996 : APR, VOL. 69:2, p. 159-172 |
| Asiasana: | RETAIL PRICING MANUFACTURING INDUSTRY EQUILIBRIUM ANALYSIS |
| Kieli: | eng |
| Tiivistelmä: | We study retail price promotions and manufacturer trade deals in markets with exclusive dealing. We find that models that do not account for the existence of retailers overestimate the depth of promotions. We then compare the price promotions outcomes of markets with and without exclusive dealing. We also evaluate whether exclusive dealing can be an equilibrium outcome and find that, under certain conditions of the model, the equilibrium is for manufacturers to distribute through several retailers, even though their profits might end up lower than if each retailer carried only one product. |
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