haku: @author Wheeler, B. / yhteensä: 4
viite: 2 / 4
| Tekijä: | Wheeler, B. |
| Otsikko: | Hay on Wye, the mouse that roared: book towns and rural tourism |
| Lehti: | Tourism Management
1996 : AUG, VOL. 17:5, p. 379-385 |
| Asiasana: | TOURISM MANAGEMENT RURAL AREAS |
| Kieli: | eng |
| Tiivistelmä: | This paper appraises a form of rural tourism development which has so far eluded serious academic attention, the book town, and reports on a research programme under way at the Scottish Hotel School, exploring its main elements in Britain and Europe. The first book town was pioneered in 1961 by an eccentric entrepreneur named Richard Booth of Hay on Wye, a small market town in the Wye Valley on the border of England and Wales. The concept consisted of buying up stocks of defunct or under-utilized property in a declining rural town, and turning them into bookshops so that the town became a "town of books", a concept which then created a unique destination identity. |
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