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| Tekijä: | Edgett, S. J. |
| Otsikko: | The new product development process for commercial financial services (Neue Produkte; Produktentwicklung) |
| Lehti: | Industrial Marketing Management
1996 : NOV, VOL. 25:6, p. 507-515 |
| Asiasana: | |
| Vapaa asiasana: | BANK |
| Kieli: | eng |
| Tiivistelmä: | To achieve their goals, executives are increasingly reexamining their organizations' approach to the development and launch of new products to determine if the process can be redesigned for faster reaction time, better utilization of resources and improved success rates. This article examines the new product development process within corporate/commercial financial services. Its conclusions provide executives with some principles for their own new product processes to help them in their quest for competitive advantage through winning new products. |
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