haku: @author Himelstein, L. / yhteensä: 4
viite: 2 / 4
| Tekijä: | Himelstein, L. |
| Otsikko: | The world according to GAP |
| Lehti: | Business Week
1997 : JAN 27, VOL. 3495-8:825, p. 42-43 |
| Asiasana: | ECONOMICS MARKETING COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | Nobody could ever accuse Gap Inc.'s boss of thinking small. "I always wanted for the Gap to be as famous as Coca-Cola," says Millard S. "Mickey" Drexler, president and chief executive of the San Francisco-based retail giant. That's a pretty grand wish for a company that for decades styled itself as an innovative seller of jeans and T-shirts. But recently Drexler has been refashioning Gap's retail operations, rejiggering the merchandise mix, and most important, readjusting internal attitudes in a bid to transform the apparel chain into a portfolio of powerhouse brands. |
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