haku: @author Sahay, A. / yhteensä: 4
viite: 3 / 4
| Tekijä: | Aulakh, P. Kotabe, M. Sahay, A. |
| Otsikko: | Trust and performance in cross-border marketing partnerships: a behavioral approach |
| Lehti: | Journal of International Business Studies
1996 : VOL. 27:5, p. 1005-1032 |
| Asiasana: | INTERNATIONAL BUSINESS MARKETING PERFORMANCE MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Existing research on international partnerships focuses primarily on the ex ante structuring of interorganizational relationships. This study departs from this research by taking a behavioral approach to understand the ex post maintenance of cross-border marketing partnerships. A conceptual model is developed by identifying the antecedents of trust and performance in such partnerships. The model is empirically tested on a sample of U.S. firms having distributor and licensing relationships with firms from Asia, Europe, and Central/South America. |
SCIMA