haku: @author Leuthesser, L. / yhteensä: 4
viite: 1 / 4
« edellinen | seuraava »
| Tekijä: | Leuthesser, L. |
| Otsikko: | Supplier relational behaviour: an empirical assessment (Absatzstrategie) |
| Lehti: | Industrial Marketing Management
1997 : MAY, VOL. 26:3, p. 245-254 |
| Asiasana: | |
| Vapaa asiasana: | MARKETING, KUNDE, INDUSTRIEBETRIEBE |
| Kieli: | eng |
| Tiivistelmä: | This study examines relational behaviour in business markets, focusing specifically on the extent to which relational behaviour by suppliers influences the quality of their relationships with buyers as well as their sales performance with those buyers. Findings from a study involving 454 organizations suggest that several relational behaviours have a significant influence on relationship quality, and that relationship quality, in turn, has a significant influence on the share of business enjoyed by suppliers. |
« edellinen | seuraava »
SCIMA