haku: @author Buck, S. / yhteensä: 4
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| Tekijä: | Buck, S. |
| Otsikko: | Conditioning and bias in consumer panels - some new results |
| Lehti: | Journal of the Market Research Society
1997 : JAN, VOL. 39:1, p. 23-51 |
| Asiasana: | CONSUMERS MARKETING RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | Consumer panels play a major role in market research. They are particularly valuable in providing a regular monitor of the marketplace as well as a databank from which answers to many important ad hoc questions can be answered at low additional cost. The theoretical advantages of a panel over a series of ad hoc surveys are rarely questioned; these include a better measure of trend and the facility to monitor changes in habits of individual consumers over time. |
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