haku: @author Baker, W. E. / yhteensä: 4
viite: 2 / 4
| Tekijä: | Sinkula, J. M. Baker, W. E. Noordewier, T. |
| Otsikko: | A Framework for Market-Based Organizational Learning: Linking Values, Knowledge, and Behavior |
| Lehti: | Journal of the Academy of Marketing Science
1997 : Vol. 25:4, p. 305-318 |
| Asiasana: | ORGANIZATIONAL LEARNING MARKETING STRATEGY MARKETING INFORMATION |
| Kieli: | eng |
| Tiivistelmä: | The authors review the concept of organizational learning and present a broad conceptual framework, one specific process for market-based organizational learning is postulated. An empirical test of this model leads the authors to conclude that a more positive learning orientation (a value-based construct) will directly result in increased market information generation and dissemination (knowledge-based constructs), which, in turn, directly affects the degree to which an organization makes changes in its marketing strategies (a behavioral construct). Managerial implications are discussed. |
SCIMA