haku: @author Bloemer, J. / yhteensä: 4
viite: 4 / 4
« edellinen | seuraava »
| Tekijä: | Bloemer, J. Ruyter, K. de |
| Otsikko: | On the relationship between store image, store satisfaction and store loyalty |
| Lehti: | European Journal of Marketing
1998 : VOL. 32:5/6, p.499-513 |
| Asiasana: | consumers shops consumer satisfaction |
| Kieli: | eng |
| Tiivistelmä: | There is some evidence that store loyalty may be positively related to store image. However, it has remained unclear what the exact relationship between satisfaction, image and loyalty in a retail setting is. A model describing this relationship is proposed in this article. Consumer loyalty towards the store is explored by distinguishing between different types of satisfaction and loyalty. |
« edellinen | seuraava »
SCIMA