haku: @author Fournier, G. M. / yhteensä: 4
viite: 2 / 4
| Tekijä: | Nichols, M. W. Fournier, G. M. |
| Otsikko: | Recovering from a bad reputation: changing beliefs about the quality of U.S. autos |
| Lehti: | International Journal of Industrial Organization
1999 : APR, VOL. 17:3, p. 299-318 |
| Asiasana: | Car industry Quality Products Change USA |
| Vapaa asiasana: | Reputation Quality improvement |
| Kieli: | eng |
| Tiivistelmä: | Acquiring a reputation for high quality is especially urgent for producers in markets for durable goods with quality characteristics that remain uncertain over the product's life. Using data from the U.S. automobile industry, the empirical evidence of this paper shows that a poor reputation associated with U.S. autos during the early 1980's has persisted in reducing prices of more recent models, despite quality improvements. As of 1990, used cars in the U.S. were still discounted five percent on average relative to their Japanese counterparts. However, models with the strongest improvement in reported vehicle quality have bridged the gap somewhat in resale value. |
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