haku: @author Bushman, B. / yhteensä: 4
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| Tekijä: | Sentyrz, S. Bushman, B. |
| Otsikko: | Mirror, mirror on the wall, who's the thinnest one of all? effects of self-awareness on consumption of full-fat, reduced-fat and no-fat products |
| Lehti: | Journal of Applied Psychology
1998 : DEC, VOL. 83:6, p. 944-949 |
| Asiasana: | PSYCHOLOGY CONSUMPTION ECONOMICS |
| Kieli: | eng |
| Tiivistelmä: | Two studies tested whether self-focusing situations influence people to avoid fatty food. In study 1, college students tasted full-, reduced-, and no-fat cream cheese spreads on bagelettes. A large mirror was present in the room for some students and was absent for the remaining students. In study 2, shoppers at large supermarkets tasted full-, reduced-, and no-fat margarine spread on bread. A large mirror was present on the table top for some shoppers and was absent for the remaining shoppers. In both studies, individuals in the mirror group ate less of the full-fat product than did those in the no-mirror group. |
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