haku: @author Fishman, C. / yhteensä: 4
viite: 3 / 4
| Tekijä: | Fishman, C. |
| Otsikko: | This is a marketing revolution |
| Lehti: | Fast Company
1999 : MAY, 24, p. 204-218 |
| Asiasana: | MARKETING CREDIT CARDS INNOVATION |
| Kieli: | eng |
| Tiivistelmä: | Capital One is getting big the world of credit cards by testing, learning and innovating. The company's mission is: deliver the right product, at the right price, to the right customer, at the right time. |
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