haku: @author Jones, I. / yhteensä: 4
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| Tekijä: | Jones, I. Pollitt, M. |
| Otsikko: | Ethical and unethical competition: establishing the rules of engagement |
| Lehti: | Long Range Planning
1998 : OCT, VOL. 31:5, p. 703-710 |
| Asiasana: | COMPETITION LONG RANGE PLANNING ETHICS |
| Kieli: | eng |
| Tiivistelmä: | This article sets out to examine the economic incentives behind corporate ethics in six case studies of exemplary and poor external relationships. The case studies are: Hewlett Packard's relations with its suppliers contrasted with supplier relations in the UK clothing industry: ServiceMaster's relations with its ultimate customers contrasted with relations in the UK mortgage industry; and United Biscuits' relations with its competitors contrasted with the relations between BA and Virgin during the "Dirty Tricks" campaign. |
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