haku: @author Sörgard, L. / yhteensä: 4
viite: 3 / 4
| Tekijä: | Gabrielsen, T. S. Sörgard, L. |
| Otsikko: | Discount chains and brand policy |
| Lehti: | Scandinavian Journal of Economics
1999 : VOL 101:1, p. 127-142 |
| Asiasana: | RETAILING DISTRIBUTION BRANDS POLICY |
| Vapaa asiasana: | DISCOUNT CHAINS EXCLUSIVE DEALING |
| Kieli: | eng |
| Tiivistelmä: | This paper studies whether retail chains can exploit buyer power by excluding some brands. The paper shows that a retailer will require exclusivity if the brands are sufficiently symmetric in demand potential. Exclusivity will increase welfare if the excluded brand is a close substitute for the brand carried by retailer. |
SCIMA