haku: @author Lapierre, J. / yhteensä: 4
viite: 3 / 4
Tekijä: | Lapierre, J. Filiatrault, P. Chebat, J.-C. |
Otsikko: | Value strategy rather than quality strategy: a case of business-to-business professional services |
Lehti: | Journal of Business Research
1999 : JUN, VOL. 45:2, p. 235-246 |
Asiasana: | STRATEGY QUALITY RESEARCH |
Kieli: | eng |
Tiivistelmä: | How do organizational customers assess professional services? The present study aims at evaluating the respective effects of three strategic variables, which are often confused -- namely, quality, value, and satisfaction, on organizational customers' behavioral intention to buy professional services from engineering consultants. Hypotheses derived from the existing literature are tested through a causal model (EQS procedure). |
SCIMA