haku: @author Gruca, T. S. / yhteensä: 4
viite: 3 / 4
| Tekijä: | Noble, P. M. Gruca, T. S. |
| Otsikko: | Industrial pricing: theory and managerial practice |
| Lehti: | Marketing Science
1999 : VOL. 18:3, p. 435-454 |
| Asiasana: | Industrial market research Pricing Managerial activities |
| Kieli: | eng |
| Tiivistelmä: | The two level framework for industrial goods consists of four pricing situations: new product, competitive, product line, and cost-based (the first level). The second level consists of the pricing strategies appropriate for a given situation. There are a total of ten pricing strategies included in the framework. |
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