haku: @author Wrigley, N. / yhteensä: 4
viite: 2 / 4
| Tekijä: | Wrigley, N. |
| Otsikko: | Strategic market behaviour in the internationalization of food retailing: Interpreting the third wave of Sainsbury's US diversification |
| Lehti: | European Journal of Marketing
2000 : VOL. 34:8, p. 891-918 |
| Asiasana: | Retailing Food Grocery trade Strategic management Economic behaviour Consumer choice |
| Kieli: | eng |
| Tiivistelmä: | The paper considers the extent to which the acquisition for Star Markets represented a strategic fit with Sainsbury's existing US business, the alternative strategies available to the company at the time of the acquisition, and the resulting strategic centrality of the US business to Sainsbury's corporate future. |
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