haku: @author Jelassi, T. / yhteensä: 4
viite: 2 / 4
| Tekijä: | Enders, A. Jelassi, T. |
| Otsikko: | The converging business models of internet and bricks- and-Mortar retailers |
| Lehti: | European Management Journal
2000 : OCT, VOL. 18:5, p. 542-550 |
| Asiasana: | RETAILING INTERNET MODELS |
| Kieli: | eng |
| Tiivistelmä: | The authors discuss the advantages and disadvantages of traditional store-based and online retailing. To minimise the drawbacks, the emerging trend in retailing is a convergence of the two business models of retailing. Several examples of major companies in "bricks-and-mortar" and "online retailing" are cited. In particular, it is pointed out that the stakes are not as clearly in favour of the pure Internet retailers, as often portrayed - the quality of execution of the individual company is paramount. |
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