haku: @author Ulaga, W. / yhteensä: 4
viite: 4 / 4
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| Tekijä: | Ulaga, W. |
| Otsikko: | Customer value in business markets: an agenda for inquiry |
| Lehti: | Industrial Marketing Management
2001 : MAY, VOL. 30:4, p. 315-319 |
| Asiasana: | CUSTOMER RELATIONS INDUSTRIAL MARKETING |
| Vapaa asiasana: | VALUE CREATION |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this article is to introduce the reader to the different articles included in this special issue of Industrial Marketing Management on customer value in business markets. |
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