haku: @author Douma, S. / yhteensä: 4
viite: 2 / 4
| Tekijä: | Oijen, A. van Douma, S. |
| Otsikko: | Diversification strategy and the roles of the centre |
| Lehti: | Long Range Planning
2000 : AUG, VOL. 33:4, p. 560-578 |
| Asiasana: | COMPANY PERFORMANCE DIVERSIFICATION |
| Vapaa asiasana: | CORPORATE CENTRES |
| Kieli: | eng |
| Tiivistelmä: | The corporate centre can perform many roles for its business units. Choosing the correct role or roles is essential for firm performance. In this article, the authors argue that a firm's corporate strategy influences the choices for the roles. They propose certain links between the diversification strategy and the roles the corporate centre performs. |
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