haku: @author Olson, E. M. / yhteensä: 4
viite: 3 / 4
| Tekijä: | Olson, E. M. Cravens, D. W. Slater, S. F. |
| Otsikko: | Competitiveness and sales management: a marriage of strategies |
| Lehti: | Business Horizons
2001 : MAR-APR, VOL. 44:2, p. 25-30 |
| Asiasana: | COMPANY PERFORMANCE COMPETITIVENESS SALES MANAGEMENT STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | Linking the firm's sales management strategy to its overall competitive strategy has major implications for good corporate performance. |
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