haku: @author Olson, E. M. / yhteensä: 4
viite: 2 / 4
| Tekijä: | Olson, E. M. |
| Otsikko: | Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance |
| Lehti: | Journal of Product Innovation Management
2001 : JUL, VOL. 18:4, p. 258-271 |
| Asiasana: | INNOVATION PRODUCT DEVELOPMENT MARKETING R&D |
| Kieli: | eng |
| Tiivistelmä: | Findings from this study are following: (1) functional cooperation increases as the process moves from early to late stages; (2) cooperation between marketing and R&D is highest during early stages of the process, but for marketing and operations, and for R&D and operations, cooperation increases from early to late stages; (3) higher project performance is demonstrated when cooperation between marketing and R&D, and between operations and R&D is high during early stages; (4) late stage cooperation between marketing and operations, and R&D and operations is a key determinant in project performance for innovative products; (5) that early stage cooperation between marketing and operations is associated with superior performance for low innovation projects but is also associated with poor performance for innovative projects. |
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