haku: @freeterm Attribution theory / yhteensä: 4
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| Tekijä: | Weiner, B. |
| Otsikko: | Attributional thoughts about consumer behavior |
| Lehti: | Journal of Consumer Research
2000 : DEC, VOL. 27:3, p. 382-387 |
| Asiasana: | CONSUMER BEHAVIOUR PSYCHOLOGY |
| Vapaa asiasana: | ATTRIBUTION THEORY |
| Kieli: | eng |
| Tiivistelmä: | Two fundamental principles from attribution theory were examined for the role they might play in the psychology of the consumer. They are: 1) perceptions of causality along a stability dimension influence the anticipated likelihood of product satisfaction, and 2) perceptions of causality along a controllability dimension influence judgments of responsibility and retributive actions. |
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