haku: @author Ulaga, W. / yhteensä: 4
viite: 2 / 4
Tekijä: | Ulaga, W. Chacour, S. |
Otsikko: | Measuring customer-perceived value in business markets: a prerequisite for marketing strategy development and implementation |
Lehti: | Industrial Marketing Management
2001 : AUG, VOL. 30:6, p. 525-540 |
Asiasana: | CHEMICAL INDUSTRY CUSTOMERS MARKETING STRATEGY VALUE ADDED |
Kieli: | eng |
Tiivistelmä: | In this article, the construct of customer-perceived value is first assessed through a literature review. Then a multiple-item measure of customer value is developed, and the approach is illustrated by the marketing strategy development project of a major chemical manufacturer in international markets. |
SCIMA