haku: @author Björk, P. / yhteensä: 4
viite: 2 / 4
| Tekijä: | Björk, P. |
| Otsikko: | Marknadsrymd - en plattform för relationsmarknadsföring? (Marketspace - a relationship marketing platform? Summary) |
| Lehti: | Ekonomiska Samfundets Tidskrift = The Journal of the Economic Society of Finland
2002 : VOL. 55:1, p. 51-59, 70 |
| Asiasana: | Relationship marketing Market theory |
| Kieli: | eng |
| Tiivistelmä: | Successful companies of today have to master a total market area composed of a marketplace and a market space. The results of the study indicates that the potential of transaction marketing found in a market space is used whereas the opportunities of relationship marketing are hardly recognized. |
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