haku: @author Cardozo, R. N. / yhteensä: 4
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| Tekijä: | Cardozo, R. N. |
| Otsikko: | PERSPECTIVE: Experiential Education In New Product Design And Business Development |
| Lehti: | Product Innovation Management
2002 : JAN, VOL. 19:1, p. 4-17 |
| Asiasana: | NEW PRODUCTS DEVELOPMENT INNOVATION |
| Kieli: | eng |
| Tiivistelmä: | The authors describe an experiential approach to teaching new product design and business development in a year- long course that combines intensive project work with classroom education. The authors' course puts together up to six teams of graduate students from management and engineering who work on projects sponsored by individual companies. Student teams work with faculty from multiple disciplines and personnel from the sponsoring companies. The year-long format and involvement with company personnel provide opportunities for students to gain hands- on experience in a real product development project. Time constraints, coupled with students' determination to demonstrate what they can accomplish, stimulate teams to learn how to compress the design and development cycle. |
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