haku: @author Welch, C. / yhteensä: 4
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| Tekijä: | Welch, C. Wilkinson, I. |
| Otsikko: | Idea logics and network theory in business marketing |
| Lehti: | Journal of Business-to-Business Marketing
2002 : VOL. 9:3, p. 27-48 |
| Asiasana: | Networks Marketing theory Case studies |
| Kieli: | eng |
| Tiivistelmä: | The authors argue that the model of relationships and networks proposed by the International Marketing and Purchasing group in terms of actors, activities and resources, which forms the basis of much IMP research, needs to be extended to incorporate a fourth dimension of relations and networks, namely that of ideas or schemas. They use an extended longitudinal case study to illustate the role of firms' schemas in shaping the evolution of a business network and consider the research and management implications arising from this additional network dimension. |
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