haku: @author Brown, J.S. / yhteensä: 4
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| Tekijä: | Brown, J.S. |
| Otsikko: | Research that reinvents the corporation (classic) |
| Lehti: | Harvard Business Review
2002 : AUG, VOL. 80:8, p. 105-112, 114, 115 |
| Asiasana: | Technological change Innovation Corporate culture Research R&D |
| Kieli: | eng |
| Tiivistelmä: | The locus of corporate innovation has traditionally been product development. But in times of rapid and unpredictable change, the creation of individual products becomes less important than the creation of a general organizational aptitude for innovation. The author offers a new vision for the corporate research function: Rather than focusing narrowly on developing technologies and products, R&D needs to broaden its agenda, helping companies invent new practices and processes that enhance their overall ingenuity an flexibility. Drawing on the experience of Xerox PARC, both it successes and its failures, the author offers four suggestions that are practical and transformative. The advice is aimed at research departments, but it is equally valuable for any manager looking to build a continuously innovating organization. (This article is a part of the Best of HBR series, publ. in 1991). |
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