haku: @author Aulakh, P. S. / yhteensä: 4
viite: 1 / 4
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| Tekijä: | Kotabe, M. Srinivasan, S. S. Aulakh, P. S. |
| Otsikko: | Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities |
| Lehti: | Journal of International Business Studies
2002 : VOL. 33:1, p. 79-98 |
| Asiasana: | MULTINATIONAL COMPANIES COMPANIES PERFORMANCE APPRAISAL R&D MARKETING |
| Kieli: | eng |
| Tiivistelmä: | The authors of the article state that researchers in international business have long been interested in understanding the relationship between the multinationality of a firm and its market performance. This article contributes to this research stream by incorporating firm heterogeneity in examining the multinationality-performance relationship. The findings, based on a time series cross-sectional analysis of firms from 12 different industries over a seven-year period, indicate that the impact of multinationality on both financial and operational performance is moderated by firm's R&D and marketing capabilities. |
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