haku: @author Januszewska, R. / yhteensä: 4
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| Tekijä: | Januszewska, R. Viaene, J. |
| Otsikko: | Acceptance of Chocolate by Preference Cluster Mapping Across Belgium and Poland |
| Lehti: | Journal of Euromarketing
2001 : VOL. 11:1, p. 61-86 |
| Asiasana: | CHOCOLATE INDUSTRY EXPERIMENT DESIGN PREFERENCES METHODOLOGY |
| Kieli: | eng |
| Tiivistelmä: | There are four aims in this study. First, to see which sensory characteristics of plain chocolate drive preference in four sensory preference segments and five personality segments established in the market survey conducted across Belgium and Poland. Second, to compare the Preference Mapping approach between trained and consumer panels with the objective to see if the consumer is able to characterise product in an objective way. Third, the paramount influence of the quality, i.e., the source of origin of the cacao beans, is explained in experimental samples. Finally, the importance of intrinsic (sensory) and extrinsic (package, price, novelty, etc.) cues among the nine segments is mapped. |
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