haku: @author Azoulay, P. / yhteensä: 4
viite: 3 / 4
| Tekijä: | Azoulay, P. |
| Otsikko: | Do pharmaceutical sales respond to scientific evidence? |
| Lehti: | Journal of Economics & Management Strategy
2002 : WINTER, VOL. 11:4, p. 551-594 |
| Asiasana: | PHARMACEUTICAL INDUSTRY INNOVATION MARKETS MEDICINE HOSPITALS |
| Kieli: | eng |
| Tiivistelmä: | The author investigates how different sources of information influence the diffusion of pharmaceutical innovations. In prescription-drug markets, both advertising and scientific information stemming from clinical trials can affect physicians' prescription choices. Using novel indices of clinical-research output, the author finds that both marketing and scientific evidence directly influence the diffusion process in the antiulcer-drug market, with marketing having a more pronounced influence. He also finds evidence that clinical outputs are important drivers of firms' marketing efforts, affecting sales indirectly. Taken together, the direct and indirect effects of science on demand imply strong private incentives for clinical research. |
SCIMA