haku: @author Walliser, B. / yhteensä: 4
viite: 2 / 4
| Tekijä: | Walliser, B. |
| Otsikko: | An international review of sponsorship research: extension and update |
| Lehti: | International Journal of Advertising
2003 : VOL. 22:1, p. 5-40 |
| Asiasana: | Sponsorship Research Literature |
| Kieli: | eng |
| Tiivistelmä: | This article extends and updates an existing review of 80 Anglo-Saxon studies on sponsorship published prior to 1996 with contributions of European origin (66 additional studies) and studies published subsequently (87 additional studies). It thus gives an account of the evolution and current state of sponsorship research worldwide and points out new research directions. |
SCIMA