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Tekijä: | Medina-Munoz, R. D. Medina-Munoz, D. R. Garcia-Falcon, J. M. |
Otsikko: | Understanding European tour operators' control on accomodation companies: an empirical evidence |
Lehti: | Tourism Management
2003 : APR, VOL. 24:2, p. 135-147 |
Asiasana: | Tourist industry Hotel and catering industry Leisure Holidays Control Europe |
Vapaa asiasana: | Pckage tour |
Kieli: | eng |
Tiivistelmä: | Accommodation companies offer a product of strategic interest to tour operators insofar as it determines to a great extent the cost of a package vacation, while it also significantly influences the degree of satisfaction of the tourists who purchase suchpackages.Together with the increasingly competitive rivalry among European tour operators, suggests how important it is for the tour operators to exercise some control over the accommodation companies with whom they do business and the characteristics of the two types of companies that influence that control. |
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