haku: @author Mavondo, F. / yhteensä: 4
viite: 3 / 4
| Tekijä: | Mavondo, F. Gabbott, M. Tsarenko, Y. |
| Otsikko: | Measurement invariance of marketing instruments : An implication across countries |
| Lehti: | Journal of Marketing Management
2003 : JUN, VOL 19:5-6, p. 523-540 |
| Asiasana: | MARKET ORIENTATION RESEARCH STATISTICAL METHODS |
| Kieli: | eng |
| Tiivistelmä: | To operationalize market orientation have researchers used the Narver´s and Slater´s construct (1990). This article tells how to test the invariance of N&S operationalisations and how researchers can establish measure invariance across different cultures, countries or languages. This study tests N&S operationalisation across Australia and UK. One of the suggests of this article is that the conceptualisation of market orientation is similar in these two countries. |
SCIMA