haku: @author Nambisan, S. / yhteensä: 4
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| Tekijä: | Nambisan, S. |
| Otsikko: | Complementary Product Integration by High-Technology New Ventures: The Role of Initial Technology Strategy |
| Lehti: | Management Science
2002 : MAR, VOL. 48:3, p. 382-398 |
| Asiasana: | NEW ENTERPRISE HIGH TECHNOLOGY COMPLEMENTARY GOODS SOFTWARE |
| Kieli: | eng |
| Tiivistelmä: | In this paper, the authors investigate the relationship between complementary product integration and the initial technology strategy of a high-technology new venture. With customers placing considerable emphasis on cross-product integration, the success of a new venture is dependent as much on its ability to integrate its product with relevant complementary products as on the core product functionality itself. The authors identify three types of complementary product integration: value-added internal, add-on module, and data interface. The authors argue that the adoption of proactive initial technology strategy critically determines the ability of a high- technology new venture to rapidly and efficiently integrate its product with new and emerging complementary products. |
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