haku: @author Stoll, M. L. / yhteensä: 4
viite: 4 / 4
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| Tekijä: | Stoll, M. L. |
| Otsikko: | The Ethics of Marketing Good Corporate Conduct |
| Lehti: | Journal of Business Ethics
2002 : NOV-DEC, VOL. 41:1/2, p. 121-129 |
| Asiasana: | ETHICS ADVERTISING COMPANIES MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Companies that contribute to charitable organizations rightly hope that their philanthropic work will also be good for the bottom line. Marketers of good corporate conduct must be especially careful, however, to market such conduct in a morally acceptable fashion. Although marketers typically engage in mild deception or take artistic license when marketing goods and services, these sorts of practices are far more morally troublesome when used to market good corporate conduct. The paper argues that although mild deception is not substantially worrisome with respect to the marketing of most goods and services, it is a far greater moral blunder to use such methods in the marketing of good corporate character. These erode trust and demonstrate a lack of adequate respect for the moral good. |
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