haku: @freeterm Adventure tourism / yhteensä: 4
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| Tekijä: | Hem, L. E. Iversen, N. M. Nysveen, H. |
| Otsikko: | Effects of ad photos portraying risky vacation situations on intention to visit a tourist destination: moderating effects of age, gender, and nationality |
| Lehti: | Journal of Travel & Tourism Marketing
2002 : VOL. 13:4, p. 1-26 |
| Asiasana: | Tourism Travel Holidays Risk |
| Vapaa asiasana: | Adventure tourism |
| Kieli: | eng |
| Tiivistelmä: | The authors investigate the power of fear evoked by ad photos in tourism ads. The basic assumption is that ad photos portraying a risky vacation situation could influence tourists' attitudes towards a destination and thereby their willingness to visit the place. The study results clearly indicate that overall fear created by risky vacation photos have a negative effect on intention to visit a tourist destination. However age and nationality are found to moderate this effect. |
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