haku: @author Kitchen, P. / yhteensä: 4
viite: 4 / 4
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| Tekijä: | Spickett-Jones, J. Kitchen, P. Reast, J. |
| Otsikko: | Social facts and ethical hardware : Ethics in the value proposition |
| Lehti: | Journal of communication management
2003 : VOL. 8:1: p. 68-82 |
| Asiasana: | ETHICS REPUTATION DIFFUSION BRANDS COMMUNICATION TRUST |
| Kieli: | eng |
| Tiivistelmä: | This article makes a case study for the communication strategy. Article suggests that moral and ethical values a valuable components in organization´s reputation. Also implications for the role of maintaining reputation and trustworthiness are introduced. |
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