haku: @author Stanton, J. / yhteensä: 4
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| Tekijä: | Pires, G. Stanton, J. Eckford, A. |
| Otsikko: | Influences on the perceived risk of purchasing online |
| Lehti: | Journal of Consumer Behaviour
2004 : DEC, VOL. 4:2, p. 118-131 |
| Asiasana: | Consumer behaviour Consumer satisfaction Internet Purchasing Risk |
| Vapaa asiasana: | Perceived risk Online purchasing |
| Kieli: | eng |
| Tiivistelmä: | The article concentrates to examine weather the perceived risk of online purchasing by consumers varies with the frequency of previous purchases, satisfaction with previous experiences, the orientation of an intended purchase and the level of purchase decision involvement required. As a result there were not found any associations between the frequency of online purchasing and perceived risk. Differences in perceived risk were associated with whether the intended purchase was a good or a service and whether it was a high or low-involvement product. |
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