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| Tekijä: | Bakamitsos, G.A. Simokos, G.J. |
| Otsikko: | Context effects in marketing practice: tha case of mood |
| Lehti: | Journal of Consumer Behaviour
2004 : JUN, VOL. 3:4, p. 304-314 |
| Asiasana: | Advertising Consumer behaviour Decision making Retailing Social sciences |
| Vapaa asiasana: | Mood |
| Kieli: | eng |
| Tiivistelmä: | Researchers in social sciences have become interested in the role of individualsÂ’ affective state on information processing and decision making. In this paper the authors examine the effects of mood on marketing practice based on the previous findings reported in the literature. Implications for advertising practices and potential manipulation of elements of the psychical store environment are also discussed. |
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