haku: @author Winklhofer, H. / yhteensä: 4
viite: 2 / 4
| Tekijä: | Houghton, K.A. Winklhofer, H. |
| Otsikko: | The effect of website and e-commerce adoption on the relationship between SMEs and their export intermediaries |
| Lehti: | International Small Business Journal
2004 : AUG, VOL. 22:4, p. 369-388 |
| Asiasana: | Commitment Exporting Internet International marketing Trust Small and medium-sized enterprises (SMES) |
| Vapaa asiasana: | Channel relationships Manifest conflict |
| Kieli: | eng |
| Tiivistelmä: | Even though website adoption within SMEs in the United Kingdom in widespread, the e-commerce adoption seems to be declining or static. In this article the factors causing conflicts btw. exporting SMEs and their intermediaries and the impact of website and e-commerce adoption on channel relationships are discussed. In understanding channel relationship scenarios a combination of authoritative control and manifest conflict, trust and commitment is useful. It is concluded that Internet can have both constructive and destructive affects on channel relationships. |
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