haku: @author Lapierre, J. / yhteensä: 4
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| Tekijä: | Lapierre, J. Mereros, R. |
| Otsikko: | Information and communication technology usage: a case study |
| Lehti: | Journal of Strategic Marketing
2006 : SEP, VOL 14:3, p. 229-244 |
| Asiasana: | cluster analysis communication information technology |
| Kieli: | eng |
| Tiivistelmä: | This study aims to reveal a usage pattern by identifying information and communication technologies clusters for a sales force in a large telecommunication firm in Canada.The authors identify usage patterns composed of different mixes of 32 mature and emerging ICT via cross-regional comparison. The results provide a useful mechanism enabling strategic management to better allocate resources and identify training needs. |
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