haku: @author Pitt, L.F. / yhteensä: 4
viite: 2 / 4
| Tekijä: | Pitt, L.F. Papania, L. |
| Otsikko: | In the words: managerial approaches to exploring corporate intended image through content analysis |
| Lehti: | Journal of General Management
2007 : VOL. 32:4, p. 1-16 |
| Asiasana: | communication image internet |
| Kieli: | eng |
| Tiivistelmä: | Organisations create images of their personalities through the words they communicate online. Usually these words are selected purposely to create certain impressions, but however sometimes the images formed are unintended. Through content analysis, academics and managers are able to asses the images being constructed by organisations through their communication. Also managers are able to modify their internet content in the case their perceived image is not their intended image. This paper describes techniques involved in content analysis. |
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