haku: @author Quelch, J. / yhteensä: 4
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Tekijä: | Quelch, J. Harris, B. |
Otsikko: | Six sigma comes to marketing |
Lehti: | European business forum EBF
2005 : AUTUMN, 22, p. 32-35 |
Asiasana: | marketing strategy |
Kieli: | eng |
Tiivistelmä: | Marketing departments have always shrugged off six sigma as a "penny wise, pound foolish" strategy that will kill creativity. But quality control programmes are starting to come into creative industries, with remarkable results. |
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