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| Tekijä: | Bartlett, J. Tywoniak, S. Hatcher, C. |
| Otsikko: | Public relations professional practice and the institutionalisation of CSR |
| Lehti: | Journal of communication management
2007 : VOL. 11:4 p. 281-299 |
| Asiasana: | public relations corporate responsibility social responsibility banking Australia |
| Vapaa asiasana: | professional services |
| Kieli: | eng |
| Tiivistelmä: | The authors aim in this study is to show the findings of a longitudinal case study about the professionalisation of PR practices and the institutionalisation of corporate social responsibility as a genuine business and social arrangement. The authors have done a qualitative longitudinal study to investigate the Australian banking industry in 1999-2004 from the perspective of social construction of social responsibility, across two levels of analysis - societal expectations as institution, and practices of banking and public relations as action. The authors find that the case organizations altered their communication practices and public relations during the period study. |
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