haku: @freeterm business performance / yhteensä: 4
viite: 4 / 4
« edellinen | seuraava »
| Tekijä: | Grinstein, A. |
| Otsikko: | The relationships between market orientation and alternative strategic orientations: A meta-analysis |
| Lehti: | European Journal of Marketing
2008 : VOL. 42:1/2 p. 115-134 |
| Asiasana: | marketing market orientation company performance statistical methods |
| Vapaa asiasana: | strategic marketing business performance |
| Kieli: | eng |
| Tiivistelmä: | The idea of this research paper is to discuss the relation between market orientation and other strategic orientations like innovation, learning, entrepreneurial and employee orientations. This article uses a meta-analysis approach to gain a better understanding about alternative orientations influence on firms' performance. The findings of the first meta-analysis study reveal positive association between market orientation and orientations and their combinations seems to improve company performance. |
« edellinen | seuraava »
SCIMA